Taco Bell Breakfast Defectors

The relaunch of Taco Bell Breakfast kicked off with wild posting which directed people to the Routine Republic site. Then a short film appeared on Youtube to start the conversation on digital channels and get people to defect their boring breakfast choices. The Second phase, the Breakfast Defectors site, was a platform where people could defect and participate in a series of defectors missions. Role: Design Direction + Design (Breakfast Defectors). Team: Deutsch LA